Goblintown NFTs took web3 by storm in May of 2022 with a free mint of 9,999 NFTs that had “ugly art and a language full of grunts and noises. Many people credit them for beginning the meta of free mints. They went in the opposite direction of many other NFT collections in almost every way. Doing so helped them to stick out and enabled them to have one of the most successful NFT mints during the bear market.